|
|
PPC Marketing
Korousová, Tereza ; Průšová, Petra (advisor) ; Sieber, Martina (referee)
This thesis analyzes internet marketing and within in especially PPC advertising - including its structure and calculation of efficiency. There are two most commonly used PPC systems in the Czech Republic - AdWords and Sklik. Within these systems, there are marketing campaigns created and they consist of suitable marketing sets, which are combinations of ads and key words. Project Ehrliches Bier used the AdWords system for its campaign and within this system the project has been propagated since August 2014. Goals, which were set for this campaign, combine the effort to increase turnout, sales and number of orders. The year comparison for three consecutive months is used to measure the efficiency of the campaign. The objectives were met in three out of five cases.
|
|
|
PPC Marketing
Korousová, Tereza ; Průšová, Petra (advisor) ; Sieber, Martina (referee)
This thesis analyzes internet marketing and within in especially PPC advertising - including its structure and calculation of efficiency. There are two most commonly used PPC systems in the Czech Republic - AdWords and Sklik. Within these systems, there are marketing campaigns created and they consist of suitable marketing sets, which are combinations of ads and key words. Project Ehrliches Bier used the AdWords system for its campaign and within this system the project has been propagated since August 2014. Goals, which were set for this campaign, combine the effort to increase turnout, sales and number of orders. The year comparison for three consecutive months is used to measure the efficiency of the campaign. The objectives were met in three out of five cases.
|
|
|
PPC optimization in Google Adwords
Linha, Martin ; Žamberský, Martin (advisor) ; Hanzal, Petr (referee)
The goal of the Bachelor thesis is an introduction to Google AdWords system, web analysis tool Google Analytics and also their use in managing PPC compaigns. The following issue is AdWords internet marketing, focusing on the performence of the Google search network, and web traffic analysis after Analytics tool is linked with. Teoretical part is based on interpretation basic concepts, resources and systems themselves. The practical part is to create campaigns that will meet the requirements defined by the client. For these purposes, the work is divided into two parts. First, it is focused on the setup of AdWords campaigns including connection to Google Analytics. Then focuses on the evaluation and optimization of results.
|
|
|
Reklamní kampaně na internetu
Bludská, Kateřina ; Stříteský, Václav (advisor) ; Škardová, Miroslava (referee)
Diplomová práce řeší problematiku reklamních kampaní na internetu. Podrobně se věnuje pay-per-click reklamě v internetových vyhledávačích a reklamě ve srovnávačích cen (shopping comparison engines). V práci je popsána tvorba, správa i optimalizace reklamní kampaně v těchto dvou druzích internetové reklamy. Práce poskytuje jak pohled teoretický, tak zahrnuje i praktické zkušennosti z oboru. V závěru práce je nastíněna možná interakce těchto dvou druhů online reklamy.
|
guest ::
